Jan 22, 2021How to succeed in Fiverr: The Ultimate guideThe system I used to make 5-figures in my 1st year in Fiverr as a side-hustle — Hello stranger, This is my no-bullshit guide for making money on Fiverr. This is the exact process that I used when I started 14 months ago, and still using right now. …Fiverr18 min readFiverr18 min read
Jun 24, 20203 questions you have to answer before you start designing a landing pageI am sure that for many of you, if you’ve ever tried to design a landing page before, you’ve wondered… “How do I even begin?” You have questions like: What information to include? How much information to include? In what order should I put the information? How do I structure…Landing Page Optimization5 min readLanding Page Optimization5 min read
Jun 23, 2020Thoughts on starting my own CRO agency in GreeceWorking as a digital marketing consultant the last few years, I understood something pretty obvious: My clients were under-utilising their resources. They were throwing money in great campaigns that were never going to deliver optimal returns. I was seeing all marketing agencies focusing on impressive vanity metrics and creating new…Conversion Optimization5 min readConversion Optimization5 min read
Jun 10, 2020The 5-step method to maximize the value of your online customersMost businesses online approach marketing it like this: “We’ll attract people to our website → They’ll see how awesome we are → They’ll buy.” Others, focus more on leads: “We’ll generate as many leads as possible → We’ll grow our list considerably → We’re gonna send them emails until they…7 min read7 min read
Jun 3, 2020A simple framework to start optimizing your websiteWhen people ask me what I do as a digital marketer, I always struggle to condense everything I do in a simple phrase. …Cro7 min readCro7 min read
May 24, 2020Google Analytics 1st time setup, done right — Part 2: ViewsWe’ve already set up Account and Property settings in the Admin section of GA. Remember “part 1” of this 2-part series? Good. Now it is time to set up Views for the 1st time in our GA account. “But, Nontas, I have set it up already. It is not the…Google Analytics Setup6 min readGoogle Analytics Setup6 min read
May 20, 2020Google Analytics 1st time setup done right — Part 193.5% of businesspeople consider Google Analytics valuable for their businesses. However only 26.01% of them have a “correct” setup. OK, The numbers are completely made up but I don’t think they’re very far from reality. In this article I’ll guide you through the steps of the correct initial setup of…Google Analytics7 min readGoogle Analytics7 min read
May 12, 20203 meaningful ways to improve your business by researching peopleOk, let’s be honest. You’ve never done it. You didn’t pay much attention and you found dozens of reasons why it’s not time to do it. Heck, probably you didn’t even know why and how to do it. What am I talking about?5 min read5 min read
May 4, 2020How your cognitive biases can affect your own marketing & website optimizationAs businesspeople, we care to connect with our customers and audience. We want to communicate to the world the value we are creating. However, we suck at it. We suck at connecting at a deeper level with our audience with our messaging, we become boring, we become generic, thus struggling…Conversion Optimization5 min readConversion Optimization5 min read
Apr 26, 2020Using emotion to persuade your customersIt’s week 3 of the CXL Conversion Rate Optimization Minidegree and it was all about consumer psychology and online behavior. In this review I am writing about the emotional aspect of selling and the 6 principles of persuasion. You have these 2 chicken:Conversion Optimization5 min readConversion Optimization5 min read
